To change the row color in a Kendo UI Grid based on a column value using Tag Helpers, you can utilize the k-grid-row tag helper and apply conditional styling based on the column value. Here's an example: < kendo-grid > < k-grid-columns > < k-grid-column title = "Product" field = "ProductName" > </ k-grid-column > < k-grid-column title = "Price" field = "Price" > </ k-grid-column > </ k-grid-columns > < k-grid-row style = "background-color: @(item.Price > 100 ? " red " : " green ')" asp-for = "Products" > </ k-grid-row > </ kendo-grid > In the example above, the k-grid-row tag helper is used to define the grid row. The style attribute is used to set the background color of the row dynamically based on the Price column value. If the Price is greater than 100, the background color will be set to red;