Migrating from Google Universal Analytics to GA4 involves several steps, including creating a new GA4 property, updating tracking codes, and setting up data streams. Here are the general steps to migrate from Universal Analytics to GA4:
Create a new GA4 property: First, create a new GA4 property in your Google Analytics account. This can be done by going to the "Admin" section of your account and selecting "Create Property" from the dropdown menu.
Update your tracking code: Once you have created your GA4 property, you will need to update your tracking code on your website. This will involve replacing your Universal Analytics tracking code with the new GA4 tracking code.
Set up data streams: Next, you will need to set up data streams in your GA4 property. A data stream is a source of data for your GA4 property, such as a website or mobile app. You can set up data streams by going to the "Data Streams" section of your GA4 property and clicking "Add Stream."
Configure your events and conversions: GA4 uses a new event-based model to track user behavior, so you will need to configure your events and conversions in your GA4 property. This can be done by going to the "Events" section of your GA4 property and setting up event tracking for the actions you want to track.
Verify your data: Finally, you will want to verify that your data is being collected and tracked correctly in your GA4 property. You can do this by using the various reporting tools and dashboards available in your GA4 account.
It's important to note that migrating from Universal Analytics to GA4 can be a complex process, and it's recommended that you consult with a Google Analytics expert or follow Google's documentation carefully to ensure a smooth transition.
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