How to Link Google Analytics (GA4) to Google TAG Manager (GTM)

To link Google Analytics with Google Tag Manager, follow these steps:

Sign in to your Google Tag Manager account and click on the "Admin" tab.
Under the "Account" column, click on the drop-down menu and select the appropriate account.
Under the "Container" column, click on the drop-down menu and select the appropriate container.
Click on the "Tags" option from the left-hand menu.
Click on the "New" button to create a new tag.
Select the "Google Analytics: Universal Analytics" tag type.
Fill in the "Tracking ID" field with your Google Analytics tracking ID (e.g. UA-XXXXX-Y).
Under the "Triggering" section, select the appropriate trigger that you want to use to fire the tag.
Save the tag by clicking on the "Save" button.
Click on the "Submit" button at the top-right corner of the screen to publish your changes.

Once you have linked your Google Analytics and Google Tag Manager accounts, you can use Tag Manager to manage your Google Analytics tracking code and tags, and to deploy them across your website.

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