How Gmail makes money?

Gmail, like many other Google services, is a free web-based email service that generates revenue primarily through advertising. Google's primary source of revenue is advertising, and Gmail is no exception.

When users access their Gmail accounts, they are presented with targeted ads based on their browsing history, search queries, and other personal information. These ads are typically displayed at the top or bottom of the inbox, or alongside the messages in the Promotions, Social, or Updates tabs. Google uses its vast data and machine learning capabilities to show ads that are relevant to each user's interests, which can help to increase the effectiveness of the ads and the click-through rates.

In addition to advertising, Google also offers paid premium versions of Gmail for businesses and organizations. These paid versions offer additional features and functionality that are not available in the free version of Gmail, such as increased storage, custom email addresses, and advanced security options.

Overall, Gmail's revenue model is based on providing a free email service to users while generating revenue through targeted advertising and premium paid versions for businesses and organizations.

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